Controller playbook

How you sell this week

Goal: one paid project ($797–$1,497, or $997/mo retainer). Your job is messages + calls. Production starts after payment + brief.

Daily checklist (60–90 min)

• 20 personalized outreaches (not spam blasts)
• Reply to every response same day
• Book 1–2 short chats (15 min)
• Send payment link + /start brief to warm leads

Where to find leads

• Launch Page: Indie Hackers, X/LinkedIn founders, coach groups, Reddit r/Entrepreneur
• Seller Pack: Etsy seller groups, r/Etsy, r/shopify, maker chats
• Product Site: SaaS founders, indie tools, crypto/fintech launches that need a real marketing site
• Content Pack: founders who already have a site but post inconsistently — LinkedIn + SEO

Cold message — Launch Page

Hey {{name}} — saw {{their_project}}. 

I ship a fixed-price one-page site in 7 days (copy + design + build + deploy) for $797. No hourly back-and-forth.

If you want a clean page that sends people to {{CTA}}, I can show 2 samples and tell you exactly what I’d write for you.

Worth a 15-min chat?

Cold message — Seller Pack

Hey {{name}} — liked your {{shop_or_product}}.

I offer a fixed Seller Pack ($697) for Etsy or Shopify: listing/shop structure, policies, and a fee→profit worksheet so pricing isn’t guesswork. Delivered in about a week.

If your shop still feels DIY, I can send a sample + a short plan for your niche.

Interested?

Cold message — Product Site

Hey {{name}} — checked {{product}}.

I build fixed-scope multi-page product sites (home, features, pricing, CTA) for $1,497 in 14–21 days — like a proper launch site, not a one-pager.

Happy to show KongTrade-style samples and map what pages you’d need.

15 min this week?

Cold message — Content Pack

Hey {{name}} — noticed {{site_or_linkedin}} goes quiet between launches.

I run a monthly Content Pack ($997/mo): either 8 SEO articles or 12 LinkedIn posts + 2 site updates. Fixed scope, one revision per piece.

If consistent EN content is the bottleneck, I can send a sample month plan.

Open to a quick chat?

On the call (15 min)

• What are you selling and to whom?
• What should someone do this week (book / buy / waitlist)?
• Show samples from /work
• State pack + price + timeline
• Close: “I can start after payment + brief today.”

Payment

• Primary: PayPal.me link on /start (auto amount per pack)
• Optional: USDT TRC20 if configured
• Project packs: 100% upfront for v1
• Content Pack: first month upfront, then monthly via same PayPal flow
• After pay → client emails brief → you forward to production

Math to $1000+

• 1× Launch Page $797 ≈ goal hit
• 1× Product Site $1,497 ≈ over goal
• 1× Content Pack $997/mo ≈ recurring base
• 1× Seller Pack $697 + small upsell also works

Open intakeSamples