Deliverable 01
Listing template × 5
Title formula
Primary keyword + scent family + vessel + use case + differentiator
Description blocks
- ·Hook (2 lines)
- ·What’s included / burn time
- ·Materials + size
- ·Shipping promise
- ·Care FAQ
CEDAR & WICK
Etsy Shop System for a small-batch candle brand.
Listing templates, policy pages, shop story, and a fee→profit worksheet — so the store looks pro before ads spend a dollar.
Deliverable 02
Policies + pricing
- ·Shipping & processing copy
- ·Returns / exchanges note
- ·Shop About story
- ·Banner / photo content brief
- ·SKU fee → profit worksheet
Worksheet example
$28 listing · fees ~$4.10 · materials $6.40 · est. keep ≈ $17.50
Shop voice sample
“Cedar & Wick pours small batches in recycled glass — scents inspired by Pacific Northwest trails. Ships in 2–3 business days from Portland.”
Forest Floor
Sample listing title + tags ready to paste.
Salt Cabin
Sample listing title + tags ready to paste.
Rain Window
Sample listing title + tags ready to paste.