Northline Wellness

Priya · SP · Etsy wellness catalog

Five SKU families, variants, and high claim-risk language. Need US-first policies, claim-safe listing frameworks, pricing math, SEO tags, and a launch gate that blocks the kids syrup until labels exist.

“I needed listings that would not get the shop banned. Sleep and cortisol language was the whole risk.”

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Пак: Seller Pack
Ціна пака: $397
Строк: 7 days
Ринок: United States
Клієнт: Priya · SP
Здано: Feb 2026

Результат

Claim-safe listing systems + a hold on the kids syrup until labels exist.

До

SKU names implied treatment. No US-first policy set. Kids product queued to go live.

Після

Five listing systems, claims matrix, US-first policies, publishing gates.

Задача

Ingestible wellness on Etsy is a claims minefield: sleep, cortisol, kids, alcohol. A pack that promises “clinic-grade calm” would ship copy that gets the shop banned. Priya’s job was the complex version — listing systems plus a claims matrix and a hold on children’s syrup.

Для чого це збирали

A seller can publish US-first listings that describe ritual and ingredients without disease claims, with a written gate for anything that still needs a label or counsel.

Обмеження

US-first launch. EU/UK stay off until labels, VAT, and counsel exist.
Kids syrup is HOLD — not a live listing in this pack.
Ingredient facts and photography remain seller-supplied.
Not legal advice. Claims matrix is a working draft for counsel.

Як ми вели роботу

Day 1
Catalog + positioning
SKU list, buyer, price band, and the one-line shop promise.
Day 2–4
Listing system
Title formula, description blocks, tags, variants, and photo order for the first SKUs.
Day 5–6
Shop voice + policies
About, announcement, shipping, returns, and buyer-message macros.
Day 7–8
Pricing math
Fee → keep worksheet so new SKUs reuse the same margin logic.
Day 9–10
Launch controls
Checklist, one revision round, and what still needs client photos/labels.

Рішення в роботі

Strip physiological names

“Cortisol Calm” and “Sleep Stack” reframed so the listing does not imply treatment.

Five systems, not five poems

Tea, tincture, mushroom blend, gift box, digital tracker — each with variants and a 13-tag set.

Launch controls

Publishing order and compliance gates so the risky SKU cannot sneak live.

SEO as architecture

Title/tag framework meant to scale toward a large catalog without rewriting the rules each week.

Що здано

5 listing systems + variants + tag sets
Claims matrix, US-first policies, pricing model
SEO architecture, wholesale notes, launch controls

Секції / сторінки

Storefront positioning
Listing systems
Claims matrix
Policies
Pricing + SEO + launch

Кадри з роботи

Handoff

Full pack preview on /work/northline-wellness
Files mapped in clients/northline-wellness (positioning, listings, policies, SEO, launch)
What still needs paste: photos, labels, counsel

Поза обсягом

FDA/legal opinion
Label design print files
Paid ads with health claims

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