Sitio de cliente que entregamos para Lena · Seller Pack · $397 · 7 days
Un sitio que entregamos a un cliente de pago, mostrado como se veía en el primer demo.
OL-25-02 · Nov 2025
Harbor Thread
Lena · SP · Etsy linen shop owner
Shop looks handmade but listings are inconsistent. Need a reusable listing system, policies, shop story, and a launch checklist so new SKUs follow one structure.
“Every listing was a one-off paragraph. I could not open a sixth SKU without rewriting the whole shop.”
- Pack
- Seller Pack
- Precio
- $397
- Plazo
- 7 days
- Mercado
- United States
- Cliente
- Lena · SP
- Entregado
- Nov 2025
Resultado
Five listings, policies, and a fee→profit worksheet — shop opened on the checklist.
Antes
Handmade photos, inconsistent titles, no returns language.
Después
One title formula, five paste-ready listings, About + shipping/returns, launch ticks.
El trabajo
Linen shops die in Etsy search when every listing is a one-off paragraph. Lena needed five SKUs, one title formula, policies a buyer can trust, and a fee→profit worksheet so a sixth SKU does not restart the copy.
Para qué lo construimos
A seller can paste titles, tags, descriptions, About, and policies into Etsy and open with five coherent listings plus a launch checklist — without hiring a copywriter per towel.
Límites
- Etsy track, not a custom Shopify app.
- Five listing templates, not the full future catalog.
- Photography direction — final hero shots still come from the seller.
- No ads management, inventory, or manufacturing.
Cómo lo corrimos
Day 1
Catalog + positioning
SKU list, buyer, price band, and the one-line shop promise.
Day 2–4
Listing system
Title formula, description blocks, tags, variants, and photo order for the first SKUs.
Day 5–6
Shop voice + policies
About, announcement, shipping, returns, and buyer-message macros.
Day 7–8
Pricing math
Fee → keep worksheet so new SKUs reuse the same margin logic.
Day 9–10
Launch controls
Checklist, one revision round, and what still needs client photos/labels.
Decisiones en el trabajo
Title formula, not poetry
Material + set size + use + brand. Searchable first, brand voice second.
Five SKUs that cover the shop
Towels, apron, napkins, tote, bread bag — enough to prove the system scales.
Policies as buyer macros
Shipping, returns, and damage replies written so the seller is not inventing tone in the inbox.
Worksheet before ads
Fee → keep math so a $38 towel is not secretly unprofitable.
Qué se entregó
- Product system + 5 listing templates with photo order
- Shop story, policies, banner/content brief
- Fee → profit worksheet and launch checklist
Secciones / páginas
- Shop banner
- 5 listings
- About / policies
- Pricing worksheet
- Launch checklist
Fotogramas del trabajo
Handoff
- Paste-ready listing copy and tags
- Policy + About blocks
- Launch checklist the seller ticks in Etsy admin
Fuera de alcance
- Etsy Ads
- Inventory purchasing
- Trademark filing