Sitio de cliente que entregamos para Priya · Seller Pack · $397 · 7 days
Un sitio que entregamos a un cliente de pago, mostrado como se veía en el primer demo.
OL-26-03 · Feb 2026
Northline Wellness
Priya · SP · Etsy wellness catalog
Five SKU families, variants, and high claim-risk language. Need US-first policies, claim-safe listing frameworks, pricing math, SEO tags, and a launch gate that blocks the kids syrup until labels exist.
“I needed listings that would not get the shop banned. Sleep and cortisol language was the whole risk.”
- Pack
- Seller Pack
- Precio
- $397
- Plazo
- 7 days
- Mercado
- United States
- Cliente
- Priya · SP
- Entregado
- Feb 2026
Resultado
Claim-safe listing systems + a hold on the kids syrup until labels exist.
Antes
SKU names implied treatment. No US-first policy set. Kids product queued to go live.
Después
Five listing systems, claims matrix, US-first policies, publishing gates.
El trabajo
Ingestible wellness on Etsy is a claims minefield: sleep, cortisol, kids, alcohol. A pack that promises “clinic-grade calm” would ship copy that gets the shop banned. Priya’s job was the complex version — listing systems plus a claims matrix and a hold on children’s syrup.
Para qué lo construimos
A seller can publish US-first listings that describe ritual and ingredients without disease claims, with a written gate for anything that still needs a label or counsel.
Límites
- US-first launch. EU/UK stay off until labels, VAT, and counsel exist.
- Kids syrup is HOLD — not a live listing in this pack.
- Ingredient facts and photography remain seller-supplied.
- Not legal advice. Claims matrix is a working draft for counsel.
Cómo lo corrimos
Day 1
Catalog + positioning
SKU list, buyer, price band, and the one-line shop promise.
Day 2–4
Listing system
Title formula, description blocks, tags, variants, and photo order for the first SKUs.
Day 5–6
Shop voice + policies
About, announcement, shipping, returns, and buyer-message macros.
Day 7–8
Pricing math
Fee → keep worksheet so new SKUs reuse the same margin logic.
Day 9–10
Launch controls
Checklist, one revision round, and what still needs client photos/labels.
Decisiones en el trabajo
Strip physiological names
“Cortisol Calm” and “Sleep Stack” reframed so the listing does not imply treatment.
Five systems, not five poems
Tea, tincture, mushroom blend, gift box, digital tracker — each with variants and a 13-tag set.
Launch controls
Publishing order and compliance gates so the risky SKU cannot sneak live.
SEO as architecture
Title/tag framework meant to scale toward a large catalog without rewriting the rules each week.
Qué se entregó
- 5 listing systems + variants + tag sets
- Claims matrix, US-first policies, pricing model
- SEO architecture, wholesale notes, launch controls
Secciones / páginas
- Storefront positioning
- Listing systems
- Claims matrix
- Policies
- Pricing + SEO + launch
Fotogramas del trabajo
Handoff
- Full pack preview on /work/northline-wellness
- Files mapped in clients/northline-wellness (positioning, listings, policies, SEO, launch)
- What still needs paste: photos, labels, counsel
Fuera de alcance
- FDA/legal opinion
- Label design print files
- Paid ads with health claims