Field Notes Atlas

Camille · LP · Photographer, course creator

Field photography course at $890. Need an immersive one-pager: hero, curriculum strip, enroll CTA. No student login.

“I was about to build a 12-page academy before I had an offer page. I needed enroll, not an LMS.”

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套餐: Launch Page
套餐价格: $597
周期: 7 days
市场: United States
客户: Camille · LP
交付: Aug 2025

结果

Immersive launch page: curriculum strip, $890 enroll, no student login.

之前

Course idea scattered across Instagram. No public price.

之后

One page that feels like the field and states the enroll price.

任务

Course creators ship 12-page academies before they have an offer page. Camille needed the launch page: immersive hero, curriculum strip, $890 enroll — no LMS.

我们要它完成什么

A photographer can see the course promise, skim the curriculum, and know the enroll price without creating an account.

约束

One page. No student login or video hosting.
Curriculum is a strip, not 20 recorded modules.
Enroll CTA on the page — live checkout is Camille’s course platform.
English.

我们如何推进

Day 1
Lock the offer
One sentence offer, one primary CTA, audience, and what the page is not.
Day 2–3
Write the page
Hero, problem, offer, proof block, FAQ, and CTA copy in English.
Day 4–5
Design + build
Custom one-page layout, mobile pass, and production build.
Day 6
QA
Tap targets, heading hierarchy, and CTA contrast on a phone.
Day 7
Handoff
Preview link, domain/deploy notes, and the listed deliverable set.

作品中的决策

Immersive first

Field photography has to feel like being outside. Template pastel would kill it.

Curriculum as proof

A strip of modules beats “you’ll transform your art.”

Price in the CTA

$890 enroll is on the page so the wrong buyer self-selects out.

交付内容

Immersive launch page
Curriculum strip + enroll CTA
EN course copy

板块 / 页面

Hero
Curriculum
Enroll
Support copy

作品截图

交接

Preview page
Curriculum labels as built
Enroll CTA notes

不包含

Teachable / Thinkific
Video production
Affiliate program

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