我们为付费客户交付的站点，按第一次演示时的样子展示。
OL-26-03 · Feb 2026
Northline Wellness
Priya · SP · Etsy wellness catalog
Five SKU families, variants, and high claim-risk language. Need US-first policies, claim-safe listing frameworks, pricing math, SEO tags, and a launch gate that blocks the kids syrup until labels exist.
“I needed listings that would not get the shop banned. Sleep and cortisol language was the whole risk.”
- 套餐
- Seller Pack
- 套餐价格
- $397
- 周期
- 7 days
- 市场
- United States
- 客户
- Priya · SP
- 交付
- Feb 2026
结果
Claim-safe listing systems + a hold on the kids syrup until labels exist.
之前
SKU names implied treatment. No US-first policy set. Kids product queued to go live.
之后
Five listing systems, claims matrix, US-first policies, publishing gates.
任务
Ingestible wellness on Etsy is a claims minefield: sleep, cortisol, kids, alcohol. A pack that promises “clinic-grade calm” would ship copy that gets the shop banned. Priya’s job was the complex version — listing systems plus a claims matrix and a hold on children’s syrup.
我们要它完成什么
A seller can publish US-first listings that describe ritual and ingredients without disease claims, with a written gate for anything that still needs a label or counsel.
约束
- US-first launch. EU/UK stay off until labels, VAT, and counsel exist.
- Kids syrup is HOLD — not a live listing in this pack.
- Ingredient facts and photography remain seller-supplied.
- Not legal advice. Claims matrix is a working draft for counsel.
我们如何推进
Day 1
Catalog + positioning
SKU list, buyer, price band, and the one-line shop promise.
Day 2–4
Listing system
Title formula, description blocks, tags, variants, and photo order for the first SKUs.
Day 5–6
Shop voice + policies
About, announcement, shipping, returns, and buyer-message macros.
Day 7–8
Pricing math
Fee → keep worksheet so new SKUs reuse the same margin logic.
Day 9–10
Launch controls
Checklist, one revision round, and what still needs client photos/labels.
作品中的决策
Strip physiological names
“Cortisol Calm” and “Sleep Stack” reframed so the listing does not imply treatment.
Five systems, not five poems
Tea, tincture, mushroom blend, gift box, digital tracker — each with variants and a 13-tag set.
Launch controls
Publishing order and compliance gates so the risky SKU cannot sneak live.
SEO as architecture
Title/tag framework meant to scale toward a large catalog without rewriting the rules each week.
交付内容
- 5 listing systems + variants + tag sets
- Claims matrix, US-first policies, pricing model
- SEO architecture, wholesale notes, launch controls
板块 / 页面
- Storefront positioning
- Listing systems
- Claims matrix
- Policies
- Pricing + SEO + launch
作品截图
交接
- Full pack preview on /work/northline-wellness
- Files mapped in clients/northline-wellness (positioning, listings, policies, SEO, launch)
- What still needs paste: photos, labels, counsel
不包含
- FDA/legal opinion
- Label design print files
- Paid ads with health claims