Northline Wellness

Priya · SP · Etsy wellness catalog

Five SKU families, variants, and high claim-risk language. Need US-first policies, claim-safe listing frameworks, pricing math, SEO tags, and a launch gate that blocks the kids syrup until labels exist.

“I needed listings that would not get the shop banned. Sleep and cortisol language was the whole risk.”

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الحزمة: Seller Pack
السعر: $397
المهلة: 7 days
السوق: United States
العميل: Priya · SP
التسليم: Feb 2026

النتيجة

Claim-safe listing systems + a hold on the kids syrup until labels exist.

قبل

SKU names implied treatment. No US-first policy set. Kids product queued to go live.

بعد

Five listing systems, claims matrix, US-first policies, publishing gates.

المهمة

Ingestible wellness on Etsy is a claims minefield: sleep, cortisol, kids, alcohol. A pack that promises “clinic-grade calm” would ship copy that gets the shop banned. Priya’s job was the complex version — listing systems plus a claims matrix and a hold on children’s syrup.

ما الذي بُني ليفعله

A seller can publish US-first listings that describe ritual and ingredients without disease claims, with a written gate for anything that still needs a label or counsel.

القيود

US-first launch. EU/UK stay off until labels, VAT, and counsel exist.
Kids syrup is HOLD — not a live listing in this pack.
Ingredient facts and photography remain seller-supplied.
Not legal advice. Claims matrix is a working draft for counsel.

كيف أدرنا العمل

Day 1
Catalog + positioning
SKU list, buyer, price band, and the one-line shop promise.
Day 2–4
Listing system
Title formula, description blocks, tags, variants, and photo order for the first SKUs.
Day 5–6
Shop voice + policies
About, announcement, shipping, returns, and buyer-message macros.
Day 7–8
Pricing math
Fee → keep worksheet so new SKUs reuse the same margin logic.
Day 9–10
Launch controls
Checklist, one revision round, and what still needs client photos/labels.

قرارات في العمل

Strip physiological names

“Cortisol Calm” and “Sleep Stack” reframed so the listing does not imply treatment.

Five systems, not five poems

Tea, tincture, mushroom blend, gift box, digital tracker — each with variants and a 13-tag set.

Launch controls

Publishing order and compliance gates so the risky SKU cannot sneak live.

SEO as architecture

Title/tag framework meant to scale toward a large catalog without rewriting the rules each week.

ما سُلّم

5 listing systems + variants + tag sets
Claims matrix, US-first policies, pricing model
SEO architecture, wholesale notes, launch controls

الأقسام / الصفحات

Storefront positioning
Listing systems
Claims matrix
Policies
Pricing + SEO + launch

لقطات من العمل

التسليم

Full pack preview on /work/northline-wellness
Files mapped in clients/northline-wellness (positioning, listings, policies, SEO, launch)
What still needs paste: photos, labels, counsel

خارج النطاق

FDA/legal opinion
Label design print files
Paid ads with health claims

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