Outbound Atelier

Cohort page with outcome, $2,400, 12 seats, syllabus teaser, and Apply.

Coach pages bury the offer under podcasts and “my story.” Reese needed a closed cohort page: first 10 consulting clients, syllabus teaser, apply, $2,400, 12 seats.

A freelancer can see the outcome, the format, the price, and whether they will apply this cohort or not — without a 40-minute “fit call” first.

• One page. No course platform.
• Apply CTA, not Stripe checkout — cohort payment stays with Reese.
• Syllabus is a teaser, not 40 lesson videos.
• No ads management.

1. Day 1

   Lock the offer

   One sentence offer, one primary CTA, audience, and what the page is not.

2. Day 2–3

   Write the page

   Hero, problem, offer, proof block, FAQ, and CTA copy in English.

3. Day 4–5

   Design + build

   Custom one-page layout, mobile pass, and production build.

4. Day 6

   QA

   Tap targets, heading hierarchy, and CTA contrast on a phone.

5. Day 7

   Handoff

   Preview link, domain/deploy notes, and the listed deliverable set.

• Outcome-led hero and offer stack
• Syllabus teaser + apply CTA
• EN copy for a closed cohort

• Hero
• Pillars
• What you leave with
• Apply
• Details

• Preview page
• Section copy
• Apply CTA wiring notes

• Kajabi / Circle setup
• Payment plans engine
• Ad creatives