Apex Dent

Elena · PS · Clinic owner, Austin TX

Two audiences on one site: patients booking care and clinics ordering instruments. Need services, doctors, reviews, a filtered catalog, cart, and a contact/booking path.

“Patients needed a booking path. Other clinics were DMing us for instruments. One site had to do both.”

Open client site Start this pack All work

Pack: Product Site
Pack price: $1,297
Timeline: 14 days
Market: Austin, TX · United States
Client: Elena · PS
Delivered: Jan 2026

Result

Dual-path site: patients book care, clinics filter instruments and send a cart.

Before

Instagram for the shop. A brochure page for the clinic. Two businesses, no IA.

After

Home splits clinic vs shop. Services, doctors, catalog, cart, booking — same brand.

The job

A clinic site that only books cleanings leaves the instrument business on Instagram DMs. A shop-only site scares patients. Elena needed dual-path: care on one rail, B2B/B2C catalog on the other, same visual system.

What we built it to do

A patient can book. A clinic buyer can filter instruments and submit a cart. Neither audience has to parse the other’s full sitemap first.

Constraints

Marketing site + catalog UX — not a full ERP or insurance billing system.
Cart is an order-request path, not a live US payment-acquiring setup.
Doctor bios and service list are clinic-supplied content.
No custom patient portal.

How we ran it

Week 1
IA + copy
4–6 page map, EN copy for home/features/pricing, and the demo CTA.
Week 2
Design + build
Visual system, core pages, and responsive production build.
Week 3
Polish + handoff
QA, remaining listed pages, deploy notes, and revision round.