Client site we shipped for Reese · Launch Page · $597 · 7 days
A site we shipped for a paying client, shown as it looked at the first demo.
OL-26-08 · Feb 2026
Outbound Atelier
Reese · LP · High-ticket cohort coach
Cohort for freelancers at $2,400. Page must lead with outcome, show a syllabus teaser, and push Apply — not a blog about mindset.
“My site was a story and a podcast feed. Freelancers still asked what the offer actually was.”
- Pack
- Launch Page
- Pack price
- $597
- Timeline
- 7 days
- Market
- United States
- Client
- Reese · LP
- Delivered
- Feb 2026
Result
Cohort page with outcome, $2,400, 12 seats, syllabus teaser, and Apply.
Before
About-me page. Price hidden. Fit-call required to understand the product.
After
First 10 clients in the headline. Apply on the first screen.
The job
Coach pages bury the offer under podcasts and “my story.” Reese needed a closed cohort page: first 10 consulting clients, syllabus teaser, apply, $2,400, 12 seats.
What we built it to do
A freelancer can see the outcome, the format, the price, and whether they will apply this cohort or not — without a 40-minute “fit call” first.
Constraints
- One page. No course platform.
- Apply CTA, not Stripe checkout — cohort payment stays with Reese.
- Syllabus is a teaser, not 40 lesson videos.
- No ads management.
How we ran it
Day 1
Lock the offer
One sentence offer, one primary CTA, audience, and what the page is not.
Day 2–3
Write the page
Hero, problem, offer, proof block, FAQ, and CTA copy in English.
Day 4–5
Design + build
Custom one-page layout, mobile pass, and production build.
Day 6
QA
Tap targets, heading hierarchy, and CTA contrast on a phone.
Day 7
Handoff
Preview link, domain/deploy notes, and the listed deliverable set.
Decisions in the work
Outcome, then price
Headline is first 10 clients. CTA is Apply — $2,400. Qualifies fast.
What you leave with
Offer one-pager, message library, call framework — tangible, not “mindset.”
Seat scarcity as fact of the offer
12 seats / next start date is offer structure, not a fake countdown hack.
What shipped
- Outcome-led hero and offer stack
- Syllabus teaser + apply CTA
- EN copy for a closed cohort
Sections / pages
- Hero
- Pillars
- What you leave with
- Apply
- Details
Stills from the work
Handoff
- Preview page
- Section copy
- Apply CTA wiring notes
Out of scope
- Kajabi / Circle setup
- Payment plans engine
- Ad creatives