Client site we shipped for Priya · Seller Pack · $397 · 7 days
A site we shipped for a paying client, shown as it looked at the first demo.
OL-26-03 · Feb 2026
Northline Wellness
Priya · SP · Etsy wellness catalog
Five SKU families, variants, and high claim-risk language. Need US-first policies, claim-safe listing frameworks, pricing math, SEO tags, and a launch gate that blocks the kids syrup until labels exist.
“I needed listings that would not get the shop banned. Sleep and cortisol language was the whole risk.”
- Pack
- Seller Pack
- Pack price
- $397
- Timeline
- 7 days
- Market
- United States
- Client
- Priya · SP
- Delivered
- Feb 2026
Result
Claim-safe listing systems + a hold on the kids syrup until labels exist.
Before
SKU names implied treatment. No US-first policy set. Kids product queued to go live.
After
Five listing systems, claims matrix, US-first policies, publishing gates.
The job
Ingestible wellness on Etsy is a claims minefield: sleep, cortisol, kids, alcohol. A pack that promises “clinic-grade calm” would ship copy that gets the shop banned. Priya’s job was the complex version — listing systems plus a claims matrix and a hold on children’s syrup.
What we built it to do
A seller can publish US-first listings that describe ritual and ingredients without disease claims, with a written gate for anything that still needs a label or counsel.
Constraints
- US-first launch. EU/UK stay off until labels, VAT, and counsel exist.
- Kids syrup is HOLD — not a live listing in this pack.
- Ingredient facts and photography remain seller-supplied.
- Not legal advice. Claims matrix is a working draft for counsel.
How we ran it
Day 1
Catalog + positioning
SKU list, buyer, price band, and the one-line shop promise.
Day 2–4
Listing system
Title formula, description blocks, tags, variants, and photo order for the first SKUs.
Day 5–6
Shop voice + policies
About, announcement, shipping, returns, and buyer-message macros.
Day 7–8
Pricing math
Fee → keep worksheet so new SKUs reuse the same margin logic.
Day 9–10
Launch controls
Checklist, one revision round, and what still needs client photos/labels.
Decisions in the work
Strip physiological names
“Cortisol Calm” and “Sleep Stack” reframed so the listing does not imply treatment.
Five systems, not five poems
Tea, tincture, mushroom blend, gift box, digital tracker — each with variants and a 13-tag set.
Launch controls
Publishing order and compliance gates so the risky SKU cannot sneak live.
SEO as architecture
Title/tag framework meant to scale toward a large catalog without rewriting the rules each week.
What shipped
- 5 listing systems + variants + tag sets
- Claims matrix, US-first policies, pricing model
- SEO architecture, wholesale notes, launch controls
Sections / pages
- Storefront positioning
- Listing systems
- Claims matrix
- Policies
- Pricing + SEO + launch
Stills from the work
Handoff
- Full pack preview on /work/northline-wellness
- Files mapped in clients/northline-wellness (positioning, listings, policies, SEO, launch)
- What still needs paste: photos, labels, counsel
Out of scope
- FDA/legal opinion
- Label design print files
- Paid ads with health claims