PulseLedger

Nina · PS · Founder, cashflow analytics

Multi-page marketing site for cashflow analytics: home, features, pricing, security notes. CTA is a demo — not a bank login.

“I did not want a fake bank login on a marketing site. Demo first. Connect bank later, in the product.”

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Pack: Product Site
Pack price: $1,297
Timeline: 14 days
Market: United States
Client: Nina · PS
Delivered: Jul 2025

Result

Multi-page product site: features, pricing, security notes, demo CTA.

Before

One vague hero. No security page. No public plans.

After

Home, features, pricing, security — request a demo, not a routing number.

The job

Fintech marketing either looks like a bank (and then asks for a routing number) or like a crypto casino. Nina needed cashflow clarity: features, pricing, security notes, demo CTA.

What we built it to do

A founder or operator can understand it is analytics, see plans, read a security note, and request a demo — without connecting a bank in the marketing site.

Constraints

Marketing site, not the ledger product.
No Plaid / bank connection in this pack.
Security notes are marketing-page level, not a SOC2 report.
English.

How we ran it

Week 1
IA + copy
4–6 page map, EN copy for home/features/pricing, and the demo CTA.
Week 2
Design + build
Visual system, core pages, and responsive production build.
Week 3
Polish + handoff
QA, remaining listed pages, deploy notes, and revision round.

Decisions in the work

Demo, not “connect bank”

The pack must not impersonate a live financial login.

Security as a page, not a footnote

Fintech buyers look for it. A one-liner in the footer is not enough.

Pricing on the site

Analytics tools are compared in a grid. The pack includes that page.

What shipped

Home, features, pricing, security, demo
EN product copy + demo CTA
Multi-page Next.js marketing site

Sections / pages

Home
Features
Pricing
Security
Demo

Stills from the work

Handoff

Multi-page preview under /work/pulseledger
Page map
Demo CTA notes

Out of scope

Bank aggregation
Accounting close
SOC2 audit

Open client site Start this pack