Client site we shipped for Jonathan · Launch Page · $597 · 7 days
A site we shipped for a paying client, shown as it looked at the first demo.
OL-25-11 · May 2025
Meridian Counsel
Jonathan · LP · Partner, boutique business law
US business-law practice needs a consult page: credibility, practice areas, book-a-consult CTA. No case-result guarantees.
“I would not let anyone write win-rate claims. The page had to look like a firm and still book a consult.”
- Pack
- Launch Page
- Pack price
- $597
- Timeline
- 7 days
- Market
- United States
- Client
- Jonathan · LP
- Delivered
- May 2025
Result
Consult page: practice areas, credibility, book-a-consult — no case-result promises.
Before
Directory-style site. Unclear who the firm is for.
After
US business-law positioning and a consult CTA founders can use.
The job
Law firm sites either look like 1998 directories or imply outcomes they cannot promise. Jonathan needed credibility, practice areas, book a consult — no “we always win.”
What we built it to do
A founder can see it is a US business-law practice, skim areas, and book a consult. They are not promised a case result.
Constraints
- One page. No client portal or document automation.
- No outcome guarantees in copy.
- Not a substitute for an attorney bio site with bar numbers if a live job needs them.
- English.
How we ran it
Day 1
Lock the offer
One sentence offer, one primary CTA, audience, and what the page is not.
Day 2–3
Write the page
Hero, problem, offer, proof block, FAQ, and CTA copy in English.
Day 4–5
Design + build
Custom one-page layout, mobile pass, and production build.
Day 6
QA
Tap targets, heading hierarchy, and CTA contrast on a phone.
Day 7
Handoff
Preview link, domain/deploy notes, and the listed deliverable set.
Decisions in the work
Credibility before clever
Type, gold accent, practice areas — a firm, not a startup mascot.
Consult CTA
The pack sells a conversation, not a $400/hr calculator.
No trophy claims
We will not write “97% win rate” as proof.
What shipped
- Credibility-led launch page
- Practice areas + consult CTA
- EN copy for a US firm
Sections / pages
- Hero
- Practice areas
- Credibility
- Book a consult
Stills from the work
Handoff
- Preview page
- Practice-area list as built
- Consult CTA notes
Out of scope
- Clio / practice management
- Bar advertising review
- Document templates